We can all agree to the fact that SEO is forever evolving. There are hordes of on-page and off-page SEO techniques available that can help you boost your site’s organic traffic and ranking. More importantly, a well-optimized website is loved by both – users as well as search engines alike, which, in turn, can help […]
Digital Marketing & Cloud Consulting
User-generated content, or UGC, fuels marketing strategy. Reviews, photos, blog links, and mentions –essentially any positive shout out by a happy customer – boost brands and provide a major vote of confidence. With advances in technology and evolving social media platforms, people share their opinions and experiences easier than ever. Take a closer look at […]
We recently relaunched a website for a new client, which included updating its design and CMS platform as well as improving functionality. As with any site relaunch, a major concern was what effect it would have on the site’s search engine rankings. So we followed a set plan to avoid common SEO mistakes by keeping these things in mind: Don’t […]
Capistrano is an awesome tool to have in your toolbox. It was originally developed to simplify and automate the deployment of Rails web applications. Featuring built in support for typical deployment scenarios, it is also flexible enough to allow you to completely override certain behaviors. That being the case, it can be used to deploy […]
You check the weather on your smartphone before you leave for work, use your desktop to do business for the day, and relax with a good book on your tablet at night. Who knows when a bit of browsing might sneak in? The way that you, and the rest of the world, use the internet […]
Whether you believe it or not, SEO has already proved it has nine lives. Industry experts have long predicted the death of SEO but we have yet see it’s final days. It is true – the
When it comes to determining which match type for Google AdWords campaign keywords, I recently started opting for the more restrictive Phrase and Exact match types. I find that
