Whether you believe it or not, SEO has already proved it has nine lives. Industry experts have long predicted the death of SEO, but we have yet see its final days. It is true – the days of attempting to game the system with extensive link building campaigns are gone. However, there is still a very real need to make on-site optimizations in order to allow the search engines to index your website properly. Having proper titles, relevant anchor tags, and semantic markup are must-haves on today’s web sites.
Let’s repeat – SEO is not dead; it has simply evolved. Today’s SEO consists of more than just onsite optimizations and semantic markup. It adds online citations to the mix and places a huge weight on quality content. Citations play a major role – especially in localized SEO. However, quality of content has been placed a the forefront of any SEO strategy. That’s right – content is king! Along with producing quality content, we need to promote our content via blogs, Twitter, Facebook, and other social media outlets.
What Does This Mean for You?
As a business looking to generate business online, be sure to understand what your web marketing and SEO campaigns are focusing on. In this ever changing world it is ok (and encouraged by me) to ask the right question of your web marketing team. Make sure you feel comfortable with the approach and strategy being employed. As you know already, generating business online can now have a huge effect on your bottom line – make sure your team is agile when it comes to dealing with the ever evolving world of SEO and web marketing.